SEO Is Not A Cost But An Investment
An investment with a high return. By tying in SEO to Web analytics data, you may observe certain keywords having great conversion rates for which you rank only on page #2 on Google and know that you’re leaving money on the table.
SEO Impacts The Research/Buying Cycle
SEO will increase your sales without proportionately increasing your marketing costs, thereby growing profits exponentially and over time. SEO can further all your business goals at a better ROI than most other comparable forms of online marketing because of this fundamental effect of better conversions and more sales at little incremental cost.
SEO Is More Than Just SEO-Friendly CMS
So your CMS vendor told you it was SEO friendly and optimized? Don’t be fooled. That isn’t all the SEO you need. Not by a long country mile! They should know (by now) that SEO is not only about code. Google doesn’t look for ‘code’, it looks for ‘content’.
There are over 200 ranking factors, and algorithms change many times every year. CMS code is just a fraction of the whole. By providing the right framework for your site, an SEO friendly CMS can help. But it takes a lot more to dominate search engines.